Bestsellers
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Lip Recharge
Lip Recharge is a powerful lip treatment that refreshes, smooths, and hydrates on contact through a mix of antioxidants, moisture-boosting peptides, and a cooling metal applicator. Available in 9 sheer shades strategically made to look beautiful on all lip tones. Throw on for...- $7.20
$24.00- $7.20
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Miracle Balm Palette 2.0
This glow-on-the-go exclusive is back for a limited time. Miracle Balm Palette is the ultimate multitasker — a trio of Miracle Balm shades designed for every need. Each palette contains Miracle Balm shades that can be used as all over tints, blushes and...- $10.20
$34.00- $10.20
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Miracle Balm
Meet Miracle Balm — a light-reflecting balm that gives your skin a fresh, healthy glow. It’s a highlighter, blush, bronzer, and so much more.Tap it on cheeks, lips, or as an all-over tint for an effortlessly natural look. Layer it over foundation to warm...- $11.40
$38.00- $11.40
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Blushing Stick
Blushing Stick is a buttery lip and cheek tint that starts light, blends seamlessly, and builds naturally. Designed to melt into skin and help support its moisture barrier for a happy and healthy flush. Whether you keep it subtle or build it up, your...- $10.20
$34.00- $10.20
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The Statement Mascara
The Statement Mascara gives your lashes a standout finish. This award winner has an inky, ultra-pigmented formula that separates, lifts, volumizes, and lengthens in one fell swoop. The curved wand captures even the smallest inner corner lashes and extends outer lashes to the max....- $8.40
$28.00- $8.40
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Your Skin Foundation Stick
Your Skin Foundation Stick is a medium-to-full buildable coverage foundation that looks and feels like your best skin. As lightweight as a foundation stick can get, the creamy formula glides on and blends effortlessly for comfortable wear. The finish is smooth and natural —...- $11.40
$38.00- $11.40
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What The Foundation
What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil...- $13.80
$46.00- $13.80
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Just Enough Tinted Moisturizer
Just Enough is a lightweight tinted moisturizer that smooths and evens skin tone with a soft touch of coverage. It hides redness, looks natural, and feels like nothing on your skin.Packed with hydrating ingredients, it keeps your skin moisturized — without clogging pores.Choose from...- $13.20
$44.00- $13.20
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The Hero Kit
A makeup minimalist's dream, The Hero Kit has all you need for a look that feels like you, but better. It includes five award-winning staples that belong in every makeup bag. Each kit features two Mini Miracle Balms for blush and highlight; Pinky comes...- $25.80
$86.00- $25.80
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The Face Pencil
A makeup artist's dream...but simple enough for a newbie to master. The Face Pencil is a creamy yet dense concealer that provides buildable coverage to conceal redness, blemishes and even skin tone - while remaining virtually undetectable. A lighter shade can also be used...- $8.40
$28.00- $8.40
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The Neutralizer Pencil
Say goodbye to dark circles. The Neutralizer Pencil brightens and color corrects darkness around the eyes for extra tired days. This creamy yet dense concealer is formulated with a clear base for no chalky undertones. Shades range in hues of peaches and pinks to...- $8.40
$28.00- $8.40
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